The transport of day-old chicks is a highly sensitive process. In the first hours of life, conditions directly influence development, health and long-term performance. This makes environmental control during transport critical — not only in design, but also in how it is understood and applied.
Year
2025
Client
Heering
Website
heeringholland.com
Problem
In complex systems like mobile climate control, the real challenge is rarely the technology itself — but how it is perceived.
Key differences in airflow behaviour, uniformity and system performance are often:
Invisible in practice
Difficult to communicate
Reduced to specifications instead of understanding
As a result, the impact of innovation remains abstract, even when the underlying engineering is not.
Outcome
IVORM makes complex systems visible.
By translating technical behaviour into clear, visual experiences, we enable:
Immediate understanding of system dynamics
Clear differentiation without technical explanation
Stronger perception of control, precision and innovation
Not by adding information —
but by removing ambiguity.